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No manufacturer,
packer, wholesales or retail detailer shall sell any packaged commodity at a price
exceeding its retail sale price.
Where any tax
payable in relation to a packaged commodity is revised, it shall not be sold at
a price exceeding the revised retail sale price, communicated by the manufacturer
or packer.
The manufacturer or packer shall communicate
by at least two advertisements in the newspaper, such price revision - whether
increase or decrease of any pre-packed commodity.
The
revised retail price shall be charged in relation to packages which were pre-packed
in the month in which such tax has been revised or fresh tax has been imposed
or in a month following thereto.
Where the revised
prices are lower than the price marked on the package, the commodity shall be
sold at the revised price irrespective of the month of packing.
The
retail sale price of any packed commodity indicated on the package or a label
affixed thereto, shall not be obliterated, smuggled or altered by any person.
No additional label should be stuck on a package
even with manufacturer's logo or trademark. However, affixing of a price sticker
to indicate a retail sale price less than the MRP declared by the manufacturer
is not a violation of the Rules, provided that the declaration made by the manufacturer
is not obliterated.
The manufacturer or packer
shall not alter the price on a wrapper once printed and used for packaging.
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